The Team 
  Yfat Reiss Gendell

Yfat Reiss Gendell

Yfat (pronounced “ee-fot”) represents world-builders and subject matter authorities across fiction and nonfiction. Her nonfiction projects include narrative nonfiction works of memoir (Sherri Shepherd’s Permission Slips; international zeitgeist poet Sarah Kay’s forthcoming The View from South Dakota; and Vice Admiral Robert Harward’s forthcoming The Gouge), history and science (New York Times bestseller Denise Kiernan’s The Girls of Atomic City and The Last Castle; and Cristin O’Keefe Aptowicz’s Dr. Mutters Marvels), prescriptive nonfiction in the areas of business (Eve Rodsky and Reese Witherspoon’s Hello Sunshine’s New York Times bestselling Fair Play; hospitality industry thought-leader Damian Mogavero and Joseph D’Agnese’s The Underground Culinary Tour), health and wellness (iconoclast and bestseller Yoni Freedhoff MD’s The Diet Fix; neuroscientist and TED Talk star Wendy Suzuki, PhD’s bestselling Happy Brain, Healthy Life; internationally renowned environmental toxin authority Leonardo Trasande, MD’s Sicker, Fatter, Poorer; internationally lauded neuroscientist Nan Wise, PhD’s bestselling Why Good Sex Matters; and Pierre Dukan, MD’s New York Times bestselling The Dukan Diet), parenting (bestselling “Toddler Whisperer” Tovah Klein PhD’s bestselling How Toddler’s Thrive; Jo Frost’s Toddler Rules by TV’s “Supernanny”), and humor (the New York Times bestselling Sh*tty Mom franchise of books and merchandise).   

Yfat routinely helps consumer packaged goods companies and other business leaders bring their brand stories to entertainment (New York Times bestselling Suja Juice Solution; BabyGanics groundbreaking BabySafe in Seven Steps; Vera Bradley founder Barbara Bradley Baekgaard’s A Colorful Way of Living; Stella & Dot founder Jessica Herrin’s Find Your Extraordinary; and two forthcoming projects by Swedish environmental change agent Oatly). 

Yfat’s fiction projects focus on speculative fiction (Ernie Cline’s New York Times bestsellers Ready Player One and Armada; comic book legend Stan Lee and Edgar-Nominated author Kat Rosenfield’s New York Times bestselling Alliances: A Trick of Light and the forthcoming Alliances novella, both based on the universe created by Stan Lee, Luke Lieberman and Ryan Silbert; and Grammy Award-winner Amy Foster’s The Rift Uprising Trilogy), upmarket fantasy (celebrated creator Gail Simone’s forthcoming longform debut in the legendary Red Sonja), elevated horror (Kat Rosenfield’s forthcoming No One Will Miss Her), and smart women’s commercial fiction (Satellite Sister Lian Dolan’s bestselling Helen of Pasadena, Elizabeth the First Wife, and the forthcoming The Sweeney Sisters).

Yfat’s clients and titles sell foreign translations all over the world and enjoy adaptation into film, television and merchandising. Yfat takes pride in developing new revenue models and cross-industry partnerships with audio publishers, networks, studios and consumer brands, increasing marketing exposure and ad spend for the creatives she represents. She helps a select group of producing clients develop original audio works (Origin Story Entertainment, Friendly Heights, and James Patterson Entertainment’s forthcoming prequel to a New York Times bestselling police thriller by James Patterson) and feature film and television projects (Sanibel Films and Origin Story Entertainment’s forthcoming adaptations from father of the zombie genre George Romero and elevated horror master Stephen King).

Yfat understands what her authors and creatives go through, because she is one. As an author she has published eight nonfiction titles with Chronicle Books, Stewart, Tabori & Chang, and Penguin Random House, among others. Prior to becoming an agent, Yfat worked as a lawyer and ran a boutique publishing house. She attended Brandeis University and The UCLA School of Law and spent more than a decade on the board of WIN (formerly Women in Need), one of New York’s largest providers of homeless services for women and children.

Yfat Reiss Gendell accepts paper and email submissions. Please send all digital queries for Yfat to yrgsubmissions@foundrymedia.com. For more information on submitting your project, please see the Foundry Submissions page.

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